AI OVERVIEW I Google

What is SGE?

Search Generative Experience (SGE) was Google's big step into AI-assisted search, powered by its Gemini large language model. It introduced AI Overviews—instant, AI-generated summaries that appear at the top of search results to help users quickly understand topics without clicking through multiple links. SGE launched as a beta in 2023 and went fully live as AI Overviews in May 2024.

What I did

As a Senior UX Content Strategist, I worked at the core of this innovation—shaping how AI communicated with millions of users in Brazil. My role blended UX writing, localization, strategy, and AI training, with a focus on clarity, trust, and accessibility.

Key contributions

Training the model

I created and reviewed human-written "Golden" summaries—top-tier responses used to teach and refine the model’s output. These included:

  • Critical topics (medical/finance) in formal vs. casual tone

  • Localized topics with both concise and extended versions

  • List vs. paragraph formats for universal queries

Quality auditing
I led a content audit across 30 AI Overviews in Brazilian Portuguese, scoring each summary on nine dimensions (clarity, tone, accuracy, etc.). This surfaced patterns and flagged systemic quality issues for deeper model tuning.

Internationalization strategy (i18n)
I reviewed, rewrote, and coached content to feel natural for the Brazilian market. That meant respecting local idioms, tone, and UX expectations while aligning with core voice and tone principles.

Senior reviewing & editing at scale
Using tools like Alchemist, I reviewed hundreds of AI-generated summaries. My reviews combined voice, utility, and tone assessment with sentence-level rewrites—balancing speed and precision.

Horizontal vs. Vertical strategy
I adapted content strategies for different query types:

  • Horizontal (broad, comparison-based, exploratory)

  • Vertical (domain-specific: travel, education, finance)

Each required different structural, tonal, and informational approaches.

Impact

  • Contributed directly to the launch of AI Overviews in 2024

  • Elevated the clarity, tone, and trustworthiness of AI content across the Brazilian market

  • Created scalable frameworks for content audits and training

  • Helped shape how AI understands, synthesizes, and presents information to the Brazilian market

Next

Neymar Jr.